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Marylin Reloaded

1. September 18:00 bis 22:00


Marilyn Reloaded
Responsive, Site-Specific Installation by
Sasa Fabjan, Maja Ozvaldic, Miha Presker

The window as an architectural element has a long history of functions. Weather executed in glass, animal skins or paper its origins as a screen can be traced back to ancient Rome or Japan. Applied as big display surfaces, the modern display window made its breakthrough in Europe only in the 19th century by advancing glass production technology and became extremely instrumental in endorsing the consumer society and accordingly influenced the design of the urban environment.

This was the point of departure for our cross-disciplinary, collaborative, site specific project. While interested in thresholds and blurring boundaries, the threshold itself becomes our site. Working with the architectural boundary between the shop interior and the street, the dichotomy between inside and outside, or relation between the object and spectator, this installation seeks to consider those factors as interdependent parameters in order to produce a responsive experience. The design is therefore focusing on producing a visual effect by connecting ready-mades or better use off the shelf technology. This design attention comes close to Claude Levi Strauss’s notion of the Bricoleur, at which center is the idea of connecting heterogeneous things, ready at hand. Yet what is not made obsolete, is a creative agent who links things together. Working with sensing technology, urban flows, and kinetic effects, the threshold is turned into an active interface, which enables the inside to sense and act on outside impulses. It promotes the current trend of interconnection of things in light of current advancements in digital technologies, and their democratization, and connects distinct parts into one “smart” system.

Hence the idea is to create a responsive display environment which is not created for the generic anonymous public, but takes active part in attracting the attention of every passing individual. Inspired by the iconic Marilyn Monroe white dress scene in the 1955 movie The Seven Year Itch, the installation works with and puts things in motion.


1. September
18:00 bis 22:00

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Die Kleinste Galerie im Wien
Zollergasse 12
Vienna, 1070 Austria

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