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QWSTION x Ecal

4. Oktober 2017 18:00 bis 21:00

A QUESTION OF CONTEXT.

A joint project of Swiss bag brand QWSTION and internationally acclaimed design university ECAL in Lausanne, saw students of the Product Design MA exploring ways of carrying, using the new, sustainable and lightweight material CottonShell®. Ten prototypes have been selected for display at Vienna Design Week in October.

In the project lead by Christian Paul Kaegi, Swiss Designer and Creative Director at QWSTION, the sustainably produced CottonShell® was the starting point for an extensive research. CottonShell® has so far been used for clothing only and its unique construction makes it water-resistant without the use of any coating. Questioning the norm, using straightforward materials and integrating functionality in effortless ways are the core brand values of QWSTION which completed the brief.

«A good answer is the result of the right question. I think it’s a really important part of studying to keep questioning the status quo, of society, technology and their relation.» mentions Christian Paul Kaegi.

The student’s engagement with both the QWSTION brand as well as the new material resulted in interesting new ideas and concepts going beyond the ordinary: a scarf with hidden pockets aims to challenge airline staff, a new method of protecting contents inspired by bubblewrap makes for minimal carry, and a backpack with integrated rain coat tackles unpleasant weather surprises.

The projects developed by the students will be exhibited during Vienna Design Week from 29th of September to 8th of October 2017 at the QWSTION Store Vienna.

Join us in the store on the 4th of october for a drink and a chat!

Details

Datum:
4. Oktober 2017
Zeit:
18:00 bis 21:00
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